At The Collection Atelier- Fashion is our Love Language.

Partnering with TCA is like having your own dedicated workshop focused on bringing your succinct vision to life. With this comprehensive approach, clients can trust in The Collection Atelier to not only deliver beautiful products and concepts but also to help them shine in a competitive market. At TCA we are the first to bring marketing, design and PR together at the inception of our work with our clients. Telling one cohesive story from day one.

Fashion -
Design -
Marketing -
Consultancy -
Our Vision

A workshop born in Fashion & Marketing

The Collection Atelier is more than just a design studio; we are true brand architects, crafting compelling concepts & collection building strategies that not only captivate audiences but also drive tangible results. By combining creative vision with strategic marketing and PR from the outset, we are able to make your brand stand out in crowded markets with one cohesive story. This unique approach not only helps brands shine and excites the consumer but also ensures the partnership generates revenue. Whether it's refining brand vision, providing creative design & direction, or implementing effective marketing tactics, The Collection Atelier is fully equipped to help take your brand to the next level. We are proud to be a Female Founded & Minority Lead company. This distinctive aspect of our identity infuses each project with diverse perspectives while enriching client relationships, and fostering continuous innovation.

Leadership team

Our Founding Team

Meet the forward-thinking visionaries behind The Collection Atelier.

Allison Kriz
Co-founder & CEO

Allie is a fashion design executive with more than a decade of experience within retail, lingerie, and apparel. She has placed companies like Victoria’s Secret at the forefront of fashion by predicting trends and designing for today’s consumer, contributing to more than $10 billion in revenue. Her strong design background has made her a thought leader in concept storytelling, collection development and brand collaborations. A champion of sustainability, Allie launched the first sustainable bra collection at Victoria’s Secret and tirelessly worked on transitioning the entirety of the panty business to partially recycled materials. As Co-Founder and CEO of The Collection Atelier, Allie works directly with established and emerging brands to uncover their stories through fashion, forge partnerships, forecast trends, and design for the future.

Juan Pellerano

Juan is a first-generation Hispanic-American, of Dominican and Colombian descent. Juan focused his career in the marketing and tech sectors, having worked at multiple advertising agencies and tech startups. Before joining Swap, he was a Group Account Director at Laundry Service where he has partnered with global brands: Meta, Diageo, General Electric, Amazon, and Netflix, among others. Juan was recognized by Adweek by being selected for their CMO mentee program, and won 10+ awards for creative campaigns he led. Juan is a board member at Let’s Win Pancreatic Cancer, Marine Education Initiative, and The Advertising Club of New York. He also loves to travel, having visited 50 countries and DJs as a hobby.

Bruno Solari

Bruno Solari has more than a decade of experience leading public relations for startups, growth-stage, and publicly traded companies across healthcare, tech, lifestyle, and more. His work has landed clients on the covers of Fast Company and Entrepreneur, on main stages at Wall Street Journal and Fortune conferences, and has won several industry awards.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

Transform your fashion brand's future today.

Don't leave your brand's potential untapped. Partner with The Collection Atelier and step into a future of endless possibilities, from setting trends to maximizing revenue. Take the first step now.


You asked- we answered!

Why the name "The Collection Atelier"

Our name's origin encapsulates our essence and what we do. As a genuine Collection Atelier—French for "Workshop"—we stand poised to build your brand. We're more than just a design studio; we're true brand architects, crafting compelling compelling collections.  In true workshop form, we are always ready to roll up our sleeves and dive in. At The Collection Atelier- fashion is our love language.

How can TCA elevate your brand?

By focusing on strategic elements, TCA effectively bridges the gap between design and marketing, delivering compelling collections that resonate with your target audience and drive business success.

  1. Fashion Design: Through a talented design vision, TCA has the ability to align with your brand integrity and target audience. Collaborating closely with you to develop compelling collections that balance creativity with market demand. Using personalized concepts, trend analytics, and market research- we create custom, original design work that will take your brand to the next level.

  2. Brand Strategy: Our brand strategy is intricately woven into our bespoke design work. Meant to directly amplify your product. Utilizing analytic tools for tracking and sharing trends, we decipher, analyze, and curate trend research tailored to your brand. We specialize in forging partnerships with like-minded brands and devising PR strategies that propel brands into the heart of media and influence. Our holistic marketing approach ensures that your brand effectively reaches its target audience and garners attention, directly enhancing your business. From conceptualizing social media campaigns to cultivating influencer partnerships and orchestrating PR strategy, each aspect is intricately linked to our original design vision. Our marketing and PR approach is build to foster the growth and scalability of your brand, ensuring that every effort contributes cohesively to its success.

  3. Trend Forecasting: Utilize trend analytic tools to track and share trends. TCA can help decode, deconstruct, and curate trend research personalized for your business.

  4. Concept Development: At TCA, we excel in immersing ourselves in the essence of your brand. Our approach involves diving deeply into your brand's DNA, drawing inspiration from diverse arenas including, travel, culture, artistry, runway trends, and social dynamics. This enables us to craft a tailored narrative that truly encapsulates the unique spirit of your brand.

What is a fashion collection consultancy?

Different from other fashion design consultancies, TCA is a fashion collection consultancy, meaning we are here to support you in telling the entirety of your brand’s story. We are your partner that is here to provide expertise, and guidance, and give support to fashion brands, designers, retailers, or individuals seeking assistance with various aspects of their fashion business. We consist of a team of experts in design, merchandising, marketing & communications.

Why work with a TCA vs hiring an in house team member?
  1. Expertise and Specialization: TCA offers a team of experts with diverse skills and experiences. This allows brands to tap into a broader range of expertise than they might find in a single in-house team member.

  2. Fresh Perspective: At TCA, collaborating with numerous clients spanning diverse industries exposes us to a wide array of ideas and trends. This exposure infuses a fresh perspective into each brand's design journey, enabling them to stay ahead of the curve and carve out a distinct identity in the market. Additionally, our ability to provide impartial insights empowers us to offer unbiased guidance on elevating your brand.

  3. Cost-effectiveness: Hiring TCA will be more cost-effective for brands, especially if you only need design services for specific projects or seasons. Instead of paying a full-time salary, benefits, and overhead costs for an in-house designer, you can hire TCA on a project basis, reducing overall expenses.

  4. Flexibility and Scalability: Fashion design consultancies can often scale their team up or down based on the brand's needs. Whether it's a small project or a large-scale collection, consultancies can allocate resources accordingly, providing flexibility that may be challenging to achieve with an in-house team.

  5. Access to Networks and Resources: The team at TCA has an established network within the fashion industry and beyond. This will be extremely beneficial for brands, especially if they're looking to expand their reach or kick off new brand collaborations.

Why work with TCA versus other fashion consultancies?

When comparing TCA to other consultancies, our profound creative expertise stands out prominently. While other agencies prioritize technical aspects, at TCA, we begin from the foundation – forecasting current trends, crafting comprehensive concepts, and curating product collections enriched with succinct marketing and communications to tell one story from stage one. We guarantee at TCA, we will create the most cohesive collection you’ll ever have.

At TCA, we recognize that building and growing a brand requires a unified narrative. When other consultancies focus solely on individual elements, our approach revolves around crafting cohesive storytelling. As pioneers in integrating fashion design with marketing and public relations, collaboration is ingrained in our DNA. With our profound grasp of creativity and consumer behaviors, we seamlessly translate your vision into reality, ensuring a holistic brand experience.

At The Collection Atelier, we take pride in being a Female Founded & Minority Lead company. This unique aspect of our identity infuses every project with a diverse perspective, enriching our client relationships and continuously fostering innovative thinking. Moreover, our commitment to social responsibility is ingrained in our business, ensuring that we aim to contribute positively to the design community.

How do I get started?

To get started, simply contact us here, and we'll be happy to discuss your brand's needs and how we can help you achieve your goals.

Do you offer consultations?

Yes, we offer consultations to provide personalized guidance and recommendations based on your brand's specific requirements-reach out to us to schedule your consultation.